FACEBOOK FOR BUSINESS

Prepare to discover how to create a Facebook for Business Page and what content performs best. We'll also give post ideas and advice to increase your Facebook likes.

The true secret is to produce content that Facebook's algorithm loves to display to your followers, even though we'll reveal a few strategies to gain Facebook Likes!

Along with demonstrating how to build up your page and gain Facebook likes, we'll also give tips for growing your page's engagement.

A FACEBOOK BUSINESS PAGE'S FORMULA

Making a Business Page on Facebook is now simpler than ever! Go to Facebook.com/business and select Create a Page from the top right menu. Depending on your objective, you will choose "Business or Brand" or "Community or Public Personality."

ENTREPRENEURS: SHOULD THEY CHOOSE A BUSINESS OR PUBLIC FIGURE?

If you wish to engage with clients and share your goods or services, you should choose a Business or Brand.

On the next side, choose Community or Public Figure if you want to connect with and share with a community or organization.

Unless you employ a third party (like an MLM) as your products or don't currently have a product or service to provide, more entrepreneurs will likely be brands.

ADD IMAGES

You must add photos to your Facebook for Business page after creating it.

IMAGE  PROFIL

Even if you have a logo, I always advise utilizing a well-lit, professional photo for your profile. More so than a design, people will connect with your face.

COVER PHOTO

You may also upload a cover image. Here, you can display a product or even a collage. We use Canva to create our Facebook cover photos. Even on a tight budget, you can hire a graphic designer on Fiverr to make one for you.

On smartphones, your cover photo should be 640 by 360 pixels.

Once you create the image, "Upload Cover Photo" should appear on your Like page. In April 2019, on a desktop, it will be on the left.

TEXT INFORMATION ADDED

You should then enter your details. This introduces you to your fans and explains to Facebook what you stand for.

You can direct folks to this page to find you on Facebook. This phrase should be brief, easy to remember, and spell.

If you have a blog or an Instagram account, we advise using a single username for all of them.

BASIC INFORMATION

You can also include your username, a brief description of your company, and your contact details. Remember to provide your contact information because that's how businesses and clients can contact you.

You can also include your brand narrative and tagline.

POSTING FOR THE FIRST TIME

It's time to create a post once you have your photographs and profile set up how you want them. To help you start expanding your page, we love having a call to action to like, comment, or tag a friend.

For instance, your opening post may be a fantastic image with a caption that reads, "Did you know [Company Name] was developed by [Your Name] to [Your Mission]? Do you share the same interests and passions? Comment below and 'tag' a friend you believe would enjoy this page as well.

ADVANCED FEATURES

While creating a Facebook for Business Like Page, you can add extra features.

Call to Action: To add a Call to Action, click "Add a Button" underneath your cover photo and choose the desired button from the dropdown menu. You'll be given instructions on how to add it.

Pinned Post: Click the post in the top right corner and choose Pin to Top to keep it at the top of your page.

Like Other Pages: To like another page as your company page, visit the brand you like, click below the cover photo, select "Like as Your Page," and then click the "Submit" button.

Settings: Messaging, Notification, Admins, and Preferred Page Audience are all found here, along with the choice to let users leave brand reviews.

Tabs: Go to Settings > Templates and Tabs to add or arrange additional features on your website.

Add Reviews: In the Templates and Tabs section, you can let users rate your page or company.

Instant Replies: By heading to Settings > Messaging > Response Assistant and turning on instant replies, you can automatically reply to anyone who messages you.

Page Insights will provide you with information on your page's performance and the times your audience is online (under Posts).

FACEBOOK GROUP VS PAGE

Numerous users realized their groups were performing better than their Company Page when Facebook modified its algorithm. They, therefore, began using groups as a Business Page, and as a result, groups themselves are now only visible if they have a significant level of participation (just like Pages).

The main factor is the difference between a Facebook Page and a Facebook Group.

Facebook Pages allow you to establish a public profile and connect with visitors to your page.

On the other side, Facebook Groups are for connecting smaller groups of individuals over shared interests, organizations, or causes. In comparison to Pages, groups have various privacy options.

A Facebook group should connect people based on shared interests, while your Facebook Business page should serve as a storefront or a location to publish updates on products and services.

IMPROVING A FACEBOOK PAGE

We'll now look at three strategies for growing a Facebook page initially and advice for future growth in Facebook Likes and Engagement.

Facebook Pages allow you to establish a public profile and connect with visitors to your page.

On the other side, Facebook Groups are for connecting smaller groups of individuals over shared interests, organizations, or causes. In comparison to Pages, groups have various privacy options.

A Facebook group should connect people based on shared interests, while your Facebook Business page should serve as a storefront or a location to publish updates on products and services.

DO A GIVEAWAY

Dream Home Office Giveaway was held when Kim and Kalee's Facebook page was originally founded. Because we wanted to interact with other home-based business owners, this was ideal for our audience.

In just a few weeks, we increased our following by 522 likes! This immediately helped us establish credibility and helped Facebook validate us a little.

There are particular guidelines for organizing a Facebook contest. The rules are available here, or you can see how our Facebook contest was handled.

ESTABLISH RELATIONSHIPS

Make sure to respond to every comment someone leaves on your post.

You can also publish your Facebook page's content on your profile to reach a more audience.

Discovering Facebook groups with people who have interests similar to your own is another way to meet new people. You can ask the group administrator to share your page or brand if you consistently add value to the Community.

"Sharing groups" are another category of groups that you can find on Facebook. These groups allow you to share a link to a piece of material and have people engage with it if you also engage with other members' content. However, these groups continue to get stricter and stricter as social media algorithms become more intelligent.

Although these organizations have benefitted us in the past, I'd suggest using online networking to identify 3-5 friends in your business and encouraging them to follow your page and provide comments when they read your articles. Of course, you ought to extend the same courtesy to them.

GET FRIENDS TO LIKE A FACEBOOK PAGE

You can invite your Facebook friends list to "like" your page if you know they'd like to help you by doing so.

Go to your page and click Community on the left to invite your friends to like it. Next, on the right, you'll notice a space to invite people. Enter the names of your friends, then click invite.

SURPASS THE FACEBOOK ALGORITHM AND RISE ENGAGEMENT

Your material will be crucial to increasing interaction and reach now that your Facebook page is expanding.

ARE YOU CONFUSED ABOUT WHAT TO POST?

We advise reading Jab, Jab, Jab, Right Hook by Gary Vaynerchuk. It's a fantastic guide on how to incorporate your product into content in a genuine way that converts!

Marketing Impact Academy is another excellent curriculum. However, it is more demanding and expensive.

Also permitted are shared posts from other pages.

Sharing the content of other pages is one way to enhance Facebook interaction.

Even if it takes some effort to locate, this has proven a tremendously effective tactic for increasing our audience, engagement, and blog traffic. So, try it for at least two weeks to determine if it also works for you.

Discover other pages your audience will enjoy, then plan their greatest content for your page.

HOW DO YOU GO ABOUT THAT?

Now, working from a desktop is the most convenient option.

Click the timestamp of a post you like, copy URL, and then paste it into a post on your page. You can modify your words to fit the automatically generated post on the other page.